A product line is when producers expand upon one individual product and release different products that compliment it or compete with it. This gives companies the possibility to dominate a market and control a market segment. When we look at different products today almost every company has come out with some sort of product line. In class we talked about Pyramid Brewery releasing a different line of beers with similar advertisement and packaging as well as Old spice releasing a wide array of different deodorants.
One example i can think of that truly represents the importance of a product line is something that most car companies do. They offer a a product line of cars, featuring trucks, suv's, coupes, and hybrids, different but similar products that help them gain a portion of the market. As these products reach there maturity peak they will see their highest number of sales and as they begin to decline the companies will develop a new design and new features for their next set of products.
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