Managing a product line is crucial part of the marketing process because it enables companies to establish marketing plans, change them, mediate the amount of money being spent and analyze the effectiveness of a plan. It is easy for us as consumers to just sit back and see things as they come but in all reality a lot of work goes into each commercial we see or each marketing strategy we notice. There are many different types of branding like retro branding, national branding, private-label brands, generic brands and many others. One of the first steps in the marketing strategy and management processes is determining which type of branding a product falls under. One of the best marketing schemes right now in my opinion is the new Old Spice commercials. They have determined what type of branding they are, which is a national brand, that appeals to all males in the country. Because of this realization they then made their commercials, packaging and product all appeal to the average male. The following commercial outlines their new line of deodorants...
This commercial explains a new set of scents that appeals to the 'real men' in America, and I think it does an effective job of capturing our attention and showing an entertaining ad.
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