I was taking a break from wrapping up a paper I have to turn in tomorrow, and I figured I'd sit back and watch a movie. This time the choice was Transformers. As I was sitting there watching I noticed how ridiculous the product placement is throughout this entire movie. The more you notice it, the more annoying it gets. Lets start first with the robots, they are all GM cars, and they take every opportunity to show you why they are such great, cool cars. Then later on in the movie when they are in the epic final battle the director/producer or whoever is in charge of product placement decided to have an Escalade (another GM vehicle) as well as a mountain dew vending machine and an Xbox 360 turn into robots. It was some of the most blatant and obvious product placement I have ever seen, and it honestly ruined that portion of the movie.
Heres the Mountain Dew vending machine before...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj01TIWeM6gBdxdf9N62sJtTJtym1-WXhypWnuygWGJnZdPabIEEcmeiUlSjjZ6CIUxrfuQ2O-YH-iWk2IJgGeqcrnRb0GABv7iIu4liMzF2RNePx_iMI7Cl19oBFUV-arlV6VCGNuNrVo/s320/mountain-dew-bot_box_1194399296_640w.jpg)
And here it is in its full glory, launching pop cans at some poor woman.
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