After talking about guerrilla marketing in class last week, our group figured it would be cool to try and research some of the more creative innovative forms of the technique to get an idea of what we wanted to use for our product. One of the coolest ones that I found was done by the website half.com. Their idea was to pay the small 360 person town of Halfway, Oregon 100,000 dollars if they agreed to change their town name to half.com for a year. Well, the plan worked because within days the website was on the Today Show, was covered in The Wall Street Journal, and the stunt was called "one of the greatest publicity coups in history," by Time Magazine.
In my opinion this is one of the coolest marketing ideas I've heard of. It's fast, easy and generated a good amount of hype about the website, and what more could you ask for in a guerrilla marketing campaign.
The site, Half.com is now owned by Ebay, so the owners did just fine for themselves... http://www.half.ebay.com/
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