Viral Campaign

I was doing some research for my Public Relations course when I stumbled upon this viral video that OfficeMax was using to generate some hype about there back to school sales. The video features a man buying art from an art dealer but when he goes to pay the man he only has pennies. The premise of the video is that OfficeMax has lots of supplies for sale for 1 cent, and although this guy doesn't accept pennies, OfficeMax does.

Here's the clip...



I think this is an incredibly clever way of getting a viral campaign started. The 'penny pranks' as they are called on YouTube have thousands of hits each, and are a smart, funny way to market your product. I think these ads are a great example of what viral campaign is all about.