Chapter 4 - Consumer Behavior

This ad is a great example of how companies use consumer behavior to market a product. Consumer behavior is how people express who they are, and is determined by their purchasing patterns because it talks about how they chose to run their lives. This victoria secret ad speaks to women who want to be sexy, and appear beautiful for their men. Victoria Secret can use this ad to determine how their consumers (women) react to the thought of sexuality. They can use this commercial to determine whether or not women buy their products as a neccesity or because it will help them feel better, feel sexier and feel more successful. It is a crafty marketing plan that goes unnoticed but is effective for the company research.