Week 2 - The Strategic Plan/Mission Statement

We watched this Domino's ad in class and I think that it is a perfect example of a strategic marketing plan. When the pizza chain first began their mission statement was probably along the lines of "offering customers the best pizza possible with the best customer service in town". As the company grew and expanded they obviously digressed from their original strategic plan. When they began did they see themselves offering bad pizza, poor service and an unpleasant experience? No, and that is why they recently re-vamped their entire mission statement and strategic plan. They presumably have returned to the ideals of their original marketing plan and are using this new marketing scheme as a way to inform distanced customers.