Week 1 - Intro to Marketing

This ad was from a year or two ago and was aimed at young emerging athletes across America. This ad is a great example of New Era Marketing because it is not advertising a product but is promoting an idea. This idea is that unless you use Nike products, you will not be able to compete, and by purchasing Nike products you will be more successful, intimidate your opposition and make you feel like a more competitive athlete. Are any of these things true? I don't think so, I'm sure Nike is no better or worse than Adidas, but by making consumers believe they need their product to be stylish and fit in Nike successfully exemplifies the New Era Marketing.