Market Research is crucial in the success of a marketing plan. A company must be completely aware of who they are marketing to, why they are marketing to them, and how to successfully accomplish that. Most of us have been approached to participate in different forms of market research, whether it is a telephone survey, mail survey, or focus group study. The focus group offers most companies the best insight into a successful marketing plan. The following video is a good example of how companies use a focus group to improve products...
We can see that Nike is using these soccer players to decide which products best suite them, and most likely how they best suite similar soccer players across the country. It is an easy effective way of deciding how to market a product.
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